Safdarjung Hospital’s New Social Media Directive: Upholding Professionalism and Protecting Reputation

In a recent circular, the administration of Safdarjung Hospital has issued a directive prohibiting its staff from posting any unofficial work-related content on social media or instant messaging platforms. This move is aimed at maintaining the hospital’s reputation and ensuring that employees’ online activities reflect positively on the institution. Here’s what you need to know about this important update.

Key Points of the Directive

1. Prohibition of Unofficial Content: The circular, issued by Deputy Director (Admin) Ashok Kumar Pal, explicitly instructs all staff members to refrain from posting any content related to their assigned work or job responsibilities on social media platforms such as WhatsApp, Facebook, Instagram, and others. This includes status updates and any posts that could potentially harm the hospital’s reputation.

2. Disciplinary Actions for Violations: Employees who violate this directive could face serious disciplinary actions, including suspension. The hospital has made it clear that any content reflecting negatively on the institution or its employees will not be tolerated. This directive serves as a strict reminder to maintain professionalism at all times, both offline and online.

3. Comprehensive Coverage: The directive encompasses a wide range of digital communication channels. While WhatsApp, Facebook, and Instagram were specifically mentioned, the circular clarifies that the rules apply to any digital space where information can be shared and interactions can occur. This broad coverage ensures that all potential platforms are included under the directive.

4. Compliance with Central Civil Services Rules: The hospital has stated that any breach of the directive will result in disciplinary measures as per the Central Civil Services (Conduct) Rules, 1964. Depending on the severity of the violation, penalties could include suspension, termination, or other disciplinary actions deemed appropriate by the management.

5. Emphasis on Professional Standards: The circular emphasizes the need for all staff members to uphold the highest professional standards in their interactions, whether in person or on digital platforms. It also highlights the importance of using official channels for any complaints or issues, rather than airing them publicly on social media.

Why This Directive Matters

In today’s digital age, the boundaries between personal and professional lives are increasingly blurred, especially with the widespread use of social media. For institutions like Safdarjung Hospital, maintaining a positive public image is crucial. Here are a few reasons why this directive is important:

  • Preserving Reputation: Hospitals rely on their reputation to build trust with patients and the community. Unofficial or inappropriate social media posts can quickly damage this trust and affect the hospital’s image.
  • Ensuring Professionalism: By enforcing strict guidelines, the hospital ensures that all interactions remain professional, fostering a respectful and supportive work environment.
  • Protecting Patient Confidentiality: Unofficial posts may inadvertently breach patient confidentiality, which is a cornerstone of medical ethics. This directive helps safeguard sensitive information.
  • Maintaining Internal Harmony: Handling complaints and issues through official channels ensures that problems are addressed appropriately and constructively, rather than escalating through public forums.


Safdarjung Hospital’s new social media directive is a significant step towards maintaining professionalism and protecting the institution’s reputation in the digital era. Staff members are reminded to adhere strictly to these guidelines and uphold the highest standards of conduct in all their interactions. By doing so, they contribute to a positive, respectful, and efficient work environment, ultimately enhancing the quality of care provided to patients.

For healthcare professionals and institutions alike, this directive serves as a reminder of the importance of managing digital interactions responsibly. Upholding these standards ensures that the trust placed in medical professionals by patients and the community remains strong and unwavering.

Stay tuned to our blog for more updates on healthcare guidelines and best practices.

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