Dr. Kishan R. Bhagwat, a renowned orthopedic surgeon and CEO of Bhagwat Hospital, recently shared his remarkable success story of growing his YouTube channel from scratch to 1.5 lakh subscribers in just 15 months. Beyond his medical excellence, he has embraced the power of digital influence, creating educational content aimed at improving the health and wellness of his audience.

In a session hosted by Doctorpreneur Academy, Dr. Bhagwat detailed how consistency, authenticity, and a clear purpose helped him succeed on YouTube. Starting with a “One Day, One Video” challenge, Dr. Bhagwat quickly built a rapport with his audience by providing high-quality content in his native language, Kannada, tailored to local needs.

He emphasized the importance of defining a target audience, such as a middle-aged man from rural Karnataka with health concerns related to lifestyle diseases, orthopedic issues, and family well-being. By focusing on education rather than direct promotion, he gained trust, increased patient footfall, and even saw patients traveling long distances to consult him in person.

Key strategies that helped him scale his digital presence include sticking to a consistent posting schedule (twice a week), optimizing video titles and thumbnails, using high-quality equipment as the channel grew, and closely analyzing YouTube analytics to refine his content.

Dr. Bhagwat’s journey shows that any healthcare professional can leverage digital platforms to expand their reach, improve patient education, and build a trusted personal brand.

If you want to listen to the full story please watch it here: https://tinyurl.com/mr47v5a9

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