If you’re a doctor or run a healthcare clinic, having a Google Business Profile (GBP) is a great way to appear in Google Search and on Google Maps. But simply having a profile is not enough—you should also add high-quality photos to help your clinic stand out online.
Adding the right types of photos improves your online presence and helps patients feel confident and comfortable before they visit. In this blog, we’ll explain the best types of photos to add to your Google Business Profile and how they can boost your local SEO.
1. Branding Photos – Logo and Cover Photo
Start with your clinic logo and a professional cover photo. These branding images help Google identify your business and may appear in local search results. Make sure your logo is square and easy to recognize. Your cover photo should highlight your clinic in the best light—like your main signboard or the reception area.
2. Interior Photos – Show the Inside of Your Clinic
Show patients what your clinic looks like from the inside. Add photos of your:
- Reception or waiting area
- Consultation rooms
- Procedure or treatment rooms
- Clean and well-maintained spaces
These photos give potential patients a feel for your environment and create trust.
3. Exterior Photos – Make It Easy to Find You
Add clear photos of the outside of your clinic. These should include:
- The front of your building
- Your signboard or nameplate
- Entry door
- Suite number or unit number, if you’re in a multi-office building
These images help patients locate you quickly and also help Google verify your clinic’s details.
4. Photos of You and Your Team
People want to know who they will be seeing. Add photos of:
- You (the doctor)
- Front desk staff or receptionists
- Nurses or assistants
These don’t have to be formal headshots. Friendly pictures from your clinic or community events work great too.
5. Photos of Your Services in Action
This is one of the most important types of photos. Show your services in a real and relatable way:
- A doctor consulting with a patient (without showing face)
- Equipment in use
- Health check-ups or wellness activities
- You attending a medical camp or workshop
This gives patients a better idea of what to expect during a visit.
6. Positive Reviews Turned into Graphics
You can create simple quote graphics from your Google reviews. These images look great and remind visitors that others trust your care.
7. Extra Tips for Image Quality
- Use bright, clear, and high-resolution photos
- Avoid using stock photos – Google may reject them
- Use tools like Adobe Express to crop, resize, or add text to images
- Follow Google’s content guidelines to avoid rejection
Why Adding Photos Helps Your SEO
Photos increase the chances of your clinic appearing higher in Google search results. Listings with photos are seen as more complete and trustworthy. They can also increase your click-through rate, meaning more people will click to learn about your clinic or call for an appointment.
Common Questions from Doctors
Can I delete an old photo?
Yes, if a photo is outdated or wrong, you can delete it easily from your profile.
What if Google doesn’t show my cover photo?
Sometimes Google picks a different photo. Upload several high-quality images to increase the chance of your preferred one being shown.
What size should the images be?
Photos should be clear, square (for logos), and at least 720 x 720 pixels. Make sure the file format is JPG or PNG.
Make a Great First Impression
Your Google Business Profile is often the first thing patients see online about your clinic. Make it count by adding the right photos that show your professionalism, clean environment, and friendly team.
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