In the quiet town of Villupuram, Tamil Nadu—just a couple of hours from Chennai—Dr. Shivranjani is transforming lives through skin care, compassion, and the power of digital tools. A dermatologist by profession and a digital learner by passion, her journey is nothing short of inspiring.
🎓 From Studious Beginnings to a Passion for Dermatology
Dr. Shivranjani’s journey into medicine was encouraged by her father, and she’s been a dedicated student since her school days. After completing her MBBS in 2014, she pursued dermatology with a special interest in cosmetology. During her undergraduate days, she frequently encountered patients with skin issues, which sparked her curiosity and led her to choose this specialty.
🏥 The Early Days of Practice
Like many young doctors, Dr. Shivranjani began her career working in a shared clinic with a colleague. However, the COVID-19 pandemic disrupted her initial momentum. Determined to move forward, she made the bold decision to open her own clinic post-pandemic—this time, with better visibility, infrastructure, and independence. She strategically located her clinic opposite a government hospital to benefit from footfall and ensured ample waiting space for patients undergoing time-intensive procedures.
Her husband, a surgeon, became a strong pillar of support, assisting in surgical dermatology cases like cyst removals, PRF for ulcers, and minor suturing.
💉 Offering a Wide Range of Advanced Treatments
Today, Dr. Shivranjani offers a comprehensive set of dermatological and cosmetic services, including:
- Laser hair removal
- Acne and scar treatment
- Pigmentation correction
- PRP therapy for hair and skin rejuvenation
- PRF procedures for chronic ulcers
This combination of services has made her clinic a trusted destination for both medical dermatology and aesthetic treatments.
🌐 The Game-Changer: Her Digital Journey
Dr. Shivranjani’s real transformation began with a WhatsApp message from Doctorpreneur Academy. Initially unsure, she took a chance and joined. Which resulted in a completely new world being opened for her.
Though she had no prior experience in digital marketing or tech, the academy’s practical modules made it simple. She participated in challenges like the 30-Day Reels initiative, learned how to edit videos, schedule posts, and handle patient engagement—all on her own.
Even after taking a break from social media for a year, she continued getting patients who discovered her through old posts and glowing reviews. This is the compound effect of building a strong digital foundation.
“People assumed I hired a marketing team. But I did it all myself,” she says with pride.
📊 From Single Digits to 30+ Patients a Day
Initially, Dr. Shivranjani saw only a handful of patients each day. But with consistent content and patient education through Facebook and Instagram, she now consults 30–35 patients daily.
Patients appreciate the transparency of seeing procedures and innovations online. It builds trust, credibility, and positions her as a forward-thinking expert in her field.
🏢 Vision for the Future: A Cosmetology Center
Given the growing demand for aesthetic treatments, Dr. Shivranjani is now planning to expand her clinic into a dedicated cosmetology center. The goal is to serve a broader audience and provide focused treatments in an inviting and modern space.
👨👩👧👦 Family Support & Lifelong Learning
Her husband, while initially unaware of her digital hustle, became a supportive partner, especially during procedures. Her daughters are her biggest cheerleaders, often watching her learn late into the night.
“They’d ask—‘How are you doing all this alone?’ I tell them—Doctorpreneur Academy taught me how.”
💡 Impact of Doctorpreneur Academy
Joining the academy marked a turning point in Dr. Shiva’s career. She learned:
- The power of digital presence
- How to build patient trust through social media
- How to attract new patients and handle growth
- The confidence to take charge of her branding, content, and strategy
Today, she is not just a skilled dermatologist, but a digitally empowered doctor building a brand patients trust, even beyond the clinic walls.
✨ Final Word
Dr. Shivranjani’s journey shows that with the right mentorship and tools, even doctors with no tech background can thrive in the digital world. Her story is an inspiration for every medical professional who dreams of taking their practice to new heights, without depending on middlemen or marketing agencies.
If you’re a doctor wondering how to start your digital journey, Dr. Shivranjani’s story is your cue: Start now. The patients are already looking for you online.
If you want to listen to the full story, please watch it here https://tinyurl.com/3rwx83xs
To register for our next masterclass, please click here https://linktr.ee/docpreneur
