If you’re a doctor looking to grow your presence on Instagram, choosing the right Instagram account type is the first and most important step. Many healthcare professionals struggle with social media simply because they’re using the wrong kind of account for their goals.
In this simple guide, we’ll explain the different types of Instagram accounts and how you can use them to grow your brand, promote your clinic or services, and increase your reach online.
📱 Types of Instagram Accounts: Which One is Right for You?
Instagram offers two main categories:
- Personal Account
- Best for private use
- Lacks business tools and analytics
- Professional Account
- Includes Business Account and Creator Account
- Offers insights, contact options, ad tools, and other features
Let’s break down what each professional type means for doctors:
🩺 Business Account: Perfect for Clinics and Healthcare Services
If you run a clinic, hospital, or offer any kind of service like physiotherapy, dentistry, or skin treatments, a Business Account is ideal.
Benefits of a Business Account:
- Access to appointment booking and service management tools
- Ability to link WhatsApp for direct patient communication
- Detailed performance insights
- Promote posts using ads
- Add the clinic address and contact details
➡️ This is the best option for service providers or doctors who practice in multiple locations.
📷 Creator Account: Ideal for Medical Influencers and Educators
If your focus is on creating health-related content, doing medical education, or building a large audience around your expertise, a Creator Account is more suitable.
Benefits of a Creator Account:
- Great for high engagement
- Access to Instagram insights
- Features tailored for content creators
- Better control over message filters and engagement tools
➡️ This works best for doctors who make reels, educational videos, or host live Q&As.
💡 Tips to Build Your Brand on Instagram
- Create a Business Account in Your Name
If you consult at multiple locations and don’t have a clinic name, it’s smart to make your business account using your professional name. - Use a Clear Username
Include your name or medical credentials (like @DrAmitSharma or @DrNehaDermatologist). This helps patients and followers identify you easily. - Stay Authentic
Be yourself! Don’t copy others. Your name and voice are your biggest assets in building a trustworthy personal brand. - Have Two Accounts if Needed
You can manage two separate Instagram accounts:- One in your name (for personal branding)
- One for your clinic or hospital (for business growth)
Don’t forget to link a Facebook Page to your business account for extra reach and ad options.
- Complete Your Profile
Add your bio, services, contact info, and a professional profile picture. Follow role models in your field to stay inspired.
🎯 How The Doctorpreneur Academy Can Help You
At The Doctorpreneur Academy, we help doctors like you build a powerful personal brand and grow on platforms like Instagram.
Here’s how we support you:
✅ Step-by-step guidance on setting up the right account
✅ Personal branding strategies tailored for doctors
✅ Ready-to-use content templates and post ideas
✅ Access to workshops and community support
Whether you’re just starting or want to scale your online presence, the Academy gives you the tools and mentorship you need.
🚀 Ready to Grow on Instagram?
Don’t let the wrong account type hold you back.
Learn the strategies that top doctors are using to grow online.
👉 Join The Doctorpreneur Academy Now
👉 To register for our next masterclass, please click here https://linktr.ee/docpreneur
👉 If you want to watch this video, please click here https://tinyurl.com/yzjp9367
