Why Every Healthcare Organization Should Invest in Blog ?

Blogs:  Therapyand Showcase of your healthcare organization

Healthcare is a dynamic world and there is always scope of new innovation and practices that increase the trust, reliability and confidence among the healthcare receivers. With the ever growing patient needs and demands, managing a healthcare facility has always been a challenging task for the healthcare players. And pandemic has added a pressurized environment to these challenges and the players are expected to deliver the best always.

Our team, The Doctorpreneur always puts best efforts to keep up you with latest healthcare news, updates and issues which matter to executives, healthcare providers and patients as well. Needless to say it requires lot of time, reading and research. But why do blogs play very important role for any healthcare organization?

Health blogs are niche blogs that cover health topics, events and other health related updates of the healthcare industry. Blogging is a funnel that drives your patients to your websites and ultimately revenue in your pocket. It can leverage a brand in the healthcare and wellness industry. If you put a blog on a regular bases, it not only gives a good place value and rank but higher than your competitors. If the website has viewers that matches your practices demographic it can be very lucrative by driving 1000’s of viewers to your website that could potentially become patients. Statics on blogging says:

  • 61% of consumers have made a purchase based on a blog post that they read.
  • 60% of consumers feel positive about a company after reading its blog.
  • 70% of consumers learn about a company through its blog versus ads.

Hospital Blogs can build a strong online reputation.  When you think about it, patients are your clients. Citizens in a community can choose among different hospitals. Using a blog as outreach can help these people choose to use your facilities. A blog is also an excellent strategy for reputation management. Blogs present a fantastic opportunity to solidify your status as a thought leader and really market your practice. A great blogging presence builds a strong website, which ultimately leads to a strong search engine optimization which increases patients’ pool.Moreover, for hospitals, a blog is indispensable tool for engaging local audience.Here are the reasons why you need to invest in blogs?

1. Community Engagement

Healthcare consumers are hungry for unique, credible information that can help them lead healthier lives. According to a survey, 72 per cent of Internet users reported looking online for health information about specific diseases or conditions, treatments or procedures, and doctors or other health professionals. This presents an excellent opportunity for any healthcare organization. By offering a rich perspective on why a hospital’s services stand out, that brand can expand its reach and gain new customers.

2. A blog will help potential patients to find you:

Very often, service lines offers treatment for medical conditions that people have time to research in advance of choosing a healthcare provider. Since so many uses the internet for this purpose, a good marketing strategy must include considerations for search engine optimization and search engine marketing. Since good blogs publish relevant content on a frequent basis can make great assets.

3. A blog will help you to tell your story, builds patient loyalty:

Stories resonate. A blog can tell the story of your doctors and their practices. It can tell your patients’ stories and your hospital stories. It can communicate the stories of your community, and it can tell stories of health specific to your service line. Good blogs publish content specific to the hospital and its service line. Along with general medical information, include your service line’s approach, its philosophy, anecdotes form your actual patients and doctors detailing how the research has played out in their experience. This kind of content helps position the service line and hospital well, not just to consumers but to health insurers, referring doctors. A blog permits great complexity and detail. This is a benefit to service lines. It can include a broad spectrum of content that shows the extent of its expertise and commitment to patients. And off course valuable information fosters patient loyalty.

4. Gives back to your hospital organization:

When it is done correctly, builds a solid platform and increases accessibility for your consumers, your patients.  It gives a better shot of building relationship with organizations and healthcare providers. U can keep updates special events happening at your practice, helps to drag patient pool and community feels connectivity with the organization and more they explore healthcare facilities.

5. Lead Generation:

It is relatively easy to make blog content actionable. Weave hyperlinks throughout posts that point to appointment scheduling, doctor biographies, contact information and blog or patient portals. Therefore patients can connect with hospital to receive the care they need.


Health blogs directly or indirectly influence not only to your health organizations but also healthcare industry as it’s a platform for communication. The candid and collaborative nature of blogs believed to have a positive effect for any healthcare organization. It increases the capacity to share information widely across geographic spaceas online media has become valuable asset for professional development and networking. Along with representing your service line, blogs represent your organization as well. It gives scope of more information available about your healthcare organization. Blogs always keep audience more engaged and updated with your organization and service line. Health blogs offer readers to source answers and allow the people to partake in the larger health industry.

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