Nowadays every healthcare organization needs video marketing. Videos as a marketing tool have been extensively used in the healthcare sector effectively. Add healthcare video marketing to your plans, strategies, or goals. Videos can be easy to record and upload, and useful for growing the business.
Online videos have now gained an important place in healthcare marketing, and videos are expected to make up to 80% of the total internet traffic. Users spend millions of hours watching videos every day. It is estimated that the number of internet users will reach around 5.3 billion by the end of 2023. Considering the video statistics and the faster movement toward technology with the pandemic, healthcare video marketing is a great idea. It helps your healthcare practices engage with existing patients and potential new ones.
High-quality video can not only help bring in new customers and patients, but it can also help convert more of your existing traffic as well. It can boost your SEO, provide a better user experience, and just generally elevate your brand.
Ideas that will help you start your Healthcare Video Marketing Plan
- Meet the healthcare professionals’ videos
- Specialty educational videos
- Medical procedure videos
- Patient testimonial videos
- Medical e-learning videos
- FAQs videos
- Safety procedure videos
With all that said we figured we could dissect a great healthcare video and provide some tips and knowledge on what goes into everything. Let’s get right into it.
Above all else, lighting is arguably the best way to help make your videos stand out. Distracting shadows or dimly-lit subjects can make a video with fantastic content look unprofessional and, as a result, prevent viewers from finishing your video. The best (and most inexpensive) solution for this is to identify a place in your office with really good natural lighting. If you can get in the habit of filming your videos near large windows during bright parts of the day, that may be all it takes to have some premium lighting with little-to-no cost or effort.
If you tend to record your videos later in the day, or do not have a great place in your office with ample natural lighting, there are other options you can consider as well. Perhaps the easiest alternative would be to do a quick search for a “Ring Light” online. By doing so, you will instantly find plenty of great options to use for your videos, some of which are rather affordable. While a simple ring light won’t immediately make your videos look like a Hollywood film, you may be surprised how much they improve the overall look of your shots, especially when natural lighting is lacking. Overhead lights, with strategically placed desk lamps, can also make do if all else fails, just make sure to review the videos before posting because sometimes the camera will pick up strange shadows or dark spots that you did not immediately notice live when recording.
This may not come as much of a surprise, but smartphones today have truly outstanding cameras. Modern smartphone cameras are so advanced that multiple established Hollywood directors have made full-length feature films shot on regular old smartphones! So if the production quality is your goal but the cost is a concern, acquiring a high-quality camera is one cost you can consider cutting. With good lighting and a stationary camera, you can shoot some great videos. Now if you do not have an easy way to keep your camera or smartphone stationary while filming, there are plenty of affordable tripod options available that you should consider getting as a steady camera is imperative to maintain a professional look. If you are serious about your video marketing and want to make it look as good as possible, then by all means search for the camera that best fits your budget, but in most cases, you can take great, high-quality footage with your smartphone, a tripod, and some good lighting.
Last, but not least, is making sure your videos have loud, clear audio. While it is not at all necessary to purchase a high-end microphone for your Instagram videos, an external mic can be a great way to improve the sound. Regardless if you choose to record your audio with an external microphone or the mic on your phone, tablet, or computer, make sure to eliminate as much background noise as possible. Background noise tends to be the #1 killer of otherwise good videos when it comes to audio and can disrupt otherwise great recordings – and this is where the benefit of an external microphone is greatest. However, as we stated earlier, most videos watched start muted, so it’s also worth mentioning that adding closed captions or visual cues to what is being discussed will certainly help those who are not actively listening follow along with the video as well.
If you’re in the healthcare industry and you’re looking to grow your business, consider video as an affordable and potentially high-ROI option. A minimal investment now could position you for lots of growth in the future. This type of strategy can be great for urgent care facilities, spinal clinics, psychotherapists, pain management firms, physical therapy centers, ambulance companies, hospital systems, and much more. So there you have it. Hopefully, this has brought you at least somewhat up-to-speed on how to create great healthcare videos