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Organizations, no matter their size, with strong public brand recognition, are the ones most likely to find success – especially within the very competitive multi-billion-dollar health care industry. Whether it’s a private clinic, hospital or pharmaceutical company, a professional logo design should be utilized as the face of the marketing strategy. In the past decade numbers of […]

Nowadays every healthcare organization needs video marketing. Videos as a marketing tool have been extensively used in the healthcare sector effectively. Add healthcare video marketing to your plans, strategies, or goals. Videos can be easy to record and upload, and useful for growing the business. Online videos have now gained an important place in healthcare […]

China’s move to ban overseas-made medical equipment is forcing multinational corporations to choose between leaving the market and handing over their core technologies. Local governments issued notices to local hospitals to limit their use of medical and testing equipment to those produced domestically. Beijing not only wants companies to transfer their assembly processes into the […]

A strong healthcare system reflects a country’s development level, thus any obstacles in the industry must be solved efficiently.  Staffing needs, human capital management, and growth are a priority for every business. For healthcare providers, the additional consideration of patient outcomes can add even more weight to the gravity of the HR role. The healthcare […]

Hiring new talent is an inevitable part of being a business leader, and it’s more complicated than simply reviewing resumes and conducting interviews. Recruiting mistakes, like a poorly crafted job description or lack of communication about applications, can deter a qualified candidate from seeking employment with you. However, with the right hiring and on boarding […]

While more health care providers are utilizing technology for professional purposes, there is still a stigma surrounding social media for many doctors. “Social media has yielded much more value and content per unit of time spent than the same time spent rifling through a journal, or surfing the Internet, cozying up to a textbook”. Social […]

The Healthcare Industry is witnessing an unparalleled phase of expansion and vitality. It is a phase of radical revolution due in the wake of digital transformation. Digital transformation has opened up enormous unique opportunities that were unimaginable until a few years back. These digital trends are bringing companies and individuals together. Data is the starting […]

Every business needs to spend money to make money, but it’s not always clear exactly how much you need to spend. One of the most common questions asked by owners of healthcare practices is “How much should I spend per month on marketing”. The short answer is “It Depends”. There are many variables to consider, […]