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Tips in Determining Domain Name for Your Medical Practice

One of the most critical assets for a medical practice’s marketing efforts is its website’s domain name. Domain names help people remember websites and serve as representations of your medical practice. A web address can be as important as the website it is associated with – it’s a highly valuable asset. Picking the right domain name […]
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How to Increase Clients with Med Spa Marketing: An A to Z Guide

Medical spas are different. It’s not just selling medical and dermatology services; it is to offer clients viable new solutions to their skin care, body care, and hair care challenges. Traditional medical marketing becomes blurred today, as the expansion and acceptance of medical spas helps you to effectively compete with traditional skin care clinics, salons, […]
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A Review of New Medical Device Rule in Indian Healthcare

The Healthcare sector in India has undergone significant upgrades in the 21st century. Medical devices have emerged as a key aspect in the healthcare sector of any developing healthcare-sensitive nation. The medical devices market in India is one of the top 20 medical device markets in the world. These are used for various functions in […]
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The Best Ideas for an Effective Medical Logo

Organizations, no matter their size, with strong public brand recognition, are the ones most likely to find success – especially within the very competitive multi-billion-dollar health care industry. Whether it’s a private clinic, hospital or pharmaceutical company, a professional logo design should be utilized as the face of the marketing strategy. In the past decade numbers of […]
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Lights, Camera, Action! Tips to Create Powerful Healthcare Videos

Nowadays every healthcare organization needs video marketing. Videos as a marketing tool have been extensively used in the healthcare sector effectively. Add healthcare video marketing to your plans, strategies, or goals. Videos can be easy to record and upload, and useful for growing the business. Online videos have now gained an important place in healthcare […]
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Is ‘Made in China for Medical Equipment’ a Threat to Global Healthcare Trade?

China’s move to ban overseas-made medical equipment is forcing multinational corporations to choose between leaving the market and handing over their core technologies. Local governments issued notices to local hospitals to limit their use of medical and testing equipment to those produced domestically. Beijing not only wants companies to transfer their assembly processes into the […]
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HR Challenges in the Healthcare Industry

A strong healthcare system reflects a country’s development level, thus any obstacles in the industry must be solved efficiently.  Staffing needs, human capital management, and growth are a priority for every business. For healthcare providers, the additional consideration of patient outcomes can add even more weight to the gravity of the HR role. The healthcare […]
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Target the Right Candidates for your Healthcare Organization.Best Recruitment Methods You Must Know

Hiring new talent is an inevitable part of being a business leader, and it’s more complicated than simply reviewing resumes and conducting interviews. Recruiting mistakes, like a poorly crafted job description or lack of communication about applications, can deter a qualified candidate from seeking employment with you. However, with the right hiring and on boarding […]
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Six most Common Social Media Myths in Doctors

Six most Common Social Media Myths in Doctors

While more health care providers are utilizing technology for professional purposes, there is still a stigma surrounding social media for many doctors. “Social media has yielded much more value and content per unit of time spent than the same time spent rifling through a journal, or surfing the Internet, cozying up to a textbook”. Social […]
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