While more health care providers are utilizing technology for professional purposes, there is still a stigma surrounding social media for many doctors. “Social media has yielded much more value and content per unit of time spent than the same time spent rifling through a journal, or surfing the Internet, cozying up to a textbook”. Social […]

The Healthcare Industry is witnessing an unparalleled phase of expansion and vitality. It is a phase of radical revolution due in the wake of digital transformation. Digital transformation has opened up enormous unique opportunities that were unimaginable until a few years back. These digital trends are bringing companies and individuals together. Data is the starting […]

Every business needs to spend money to make money, but it’s not always clear exactly how much you need to spend. One of the most common questions asked by owners of healthcare practices is “How much should I spend per month on marketing”. The short answer is “It Depends”. There are many variables to consider, […]

If you’ve heard it once, you’ve heard it a hundred times; blogging is important. While this is definitely not new thinking, there are still countless practices that have yet to utilize all the great advantages that a good blog has to offer. This begs the question, why is blogging so important and what steps can you take […]

A well-designed hospital can have positive clinical outcomes and patient satisfaction that outlines a better quality of care. The physical environment plays an important role in promoting health and well-being for patients and providing supportive workplaces for staff in healthcare settings. To achieve expected results in healthcare, design decisions should be based on the best […]

Press releases are still a key part of the corporate communications arsenal. Whether organizations send them to the media, stick them on their website, break them up into social media posts or use them to ensure a consistent message across the business, the press release is still very much alive and well. What is a […]

Managing a modern healthcare facility is complicated. It requires the simultaneous monitoring and investigation of factors, indicators, and consequences – both in its internal and external environment. Good management of a healthcare facility requires the use of methods and techniques based on evidence, facts, and real data. It requires a scientific approach to managerial decision-making […]

Covid 19 pandemic has created the biggest seismic shift taking health and immunity to centre stage. Indian consumers have opened their wallets to fitness activities, consuming natural foods and health supplements. There is an increasing interest from the companies and investors to enter the consumer food and Nutraceutical industry. As it promises huge growth and […]